The 

culture-aware 

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creative 

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studio 

for 

branding 

and 

campaigns

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How can we help brands connect meaningfully with their global audiences? Today’s world is more interconnected than ever, where we have the opportunity to expose ourselves to a variety of different cultures, stories, people and places. At Oddigy, we believe in the power of having a range of perspectives and voices within the room, bringing genuine cultural insights to build messages that can truly connect with today’s global audiences.

Our Story

Somewhere along the line, our industry forgot that 'variety's the very spice of life'. Diversity in thought and practice, race, gender and background, it's been lacking.

In 2018, Matt, Steph, Andy and Jared sought to challenge the homogenous 'norms' and bad practices by building an agency that better reflected the current global audience in identity and philosophy. Our belief is that cultural awareness allows us to break down barriers, mitigate risk and build truly impactful design with sensitivity and empathy.

So here we are, helping companies build inclusive brands and campaigns that connect.

Our Culture

What does it take to create a culture where diversity can thrive? How can we build an environment that focuses on combining contribution rather than making it about ‘fitting in’?

Culture is inevitable. It is the foundation of what helps people communicate and create connection between one another. Our fundamental studio practice centres around inter-culturalism; a proactive approach to in-studio collaboration and the formation of shared meanings.

Our Process

Our creative process is a journey of self-discovery. It is a way to access a brand’s innermost thoughts, feelings and purpose, and to find new ways of expressing them. It can be both exciting and challenging, but it is always rewarding. Our methodology focuses on collaboration, diversity of thought, drawing on our insights and the openness to new possibilities.

We Learn
We conduct in-depth research in order to determine the best foundational creative strategies and solutions to build from.

We Define
We dive into conceptualisation, forming ideas that authentically reflect a brand's story and resonates with its audiences.

We Create
Where we bring brands to life with creative activations through a variety of mediums.