Qube
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Branding
Strategy
The Home for Inspired Creators
With names like Lewis Capaldi, Stefflon Don, Joey Bada$$ and Anthony Joshua walking through their doors, qube is the ultimate hub for content creation. It is on a mission to build a premium space where artists can be themselves and produce their best work. Here, a new generation of makers can come together, collaborate and be immersed in a vibrant group of multi-talented creators. As qube was at a stage of expansion, they required a visual refresh that reflected its ever-growing brand and community.
Learn
The New Face of Co-Working
2022 made London the co-working space capital with over 1,300 options available. In a highly saturated market, qube’s ambition was to break out of any constraints placed on creatives. Where other work places felt cramped, rigid in pricing and lacked any real sense of community, qube gave its creators what they needed most; a flexible space to seamlessly work and socialise under one roof. By having this freedom, artists were able to feel comfortable, push boundaries and to create their best work. And when bringing like minded people into close proximity, it would cultivate inspiration.
Define
A Return to the Studio
In a world where more and more creatives were turning to solitary confinement, qube had established themselves as the go-to space to work together. This counter culture attitude allowed them to strike a perfect balance between individual expression and shared experiences. As we helped qube to discover their own internal values, it would define how each of its sites would behave. By offering premium facilities with interconnected opportunities, qube would bring the traditional idea of a studio space into a contemporary context.
Create
Out of the Box
The new visual identity takes inspiration from the name. Typography that wraps around invisible cubes are symbolic of the architectural influence over the different creative spaces. The lower case logo typeface, with its reoccurring silhouettes, speaks of the symmetry of the unified experience of its members. Portrait photography heroes people, making them front and centre of the brand. The overall look and feel welcomes artists into an environment where they can be inspired, be themselves and be together.
A big thank you to the team at Qube; Amin, Nick & James for your continued support throughout the project. We feel very proud of what we created, together.
